During the last week of January 2010, Hello Kitty Online held a special charity event called Food for Friends 2.
The goal of the event was to track the in-game efforts of players and convert them into real-world donations to Doctors Without Borders (Medecins Sans Frontieres) for the benefit of Haiti earthquake victims. And now, we are pleased to announce the results!
By the end of the 10-day event, Hello Kitty Online players from across different regions generated a staggering total 1,248,257 virtual crafted items! We won’t bore you with the arithmetic, but at the end of the day this means a donation to Doctors Without Borders for the sum of US$ 18,038.30!
The donation is sponsored by Sanrio Digital as well as Burda:ic GmbH and Oriented Games. Sanrio Digital will make the donation on behalf of HKO players and publishers. North American publisher Aeria Games is arranging for its own donation independently.
Donation receipts will be posted on the Hello Kitty Online website.
On behalf of all sponsors, we would like to extend our gratitude to the players who selflessly dedicated their time and effort to this event. Your efforts will make a difference to the people of Haiti, who suffered a terrible catastrophe. Please consider making your own donation to Doctors Without Borders or any other aid organization. We hope that you enjoyed the opportunity to help those in need. See you in the next event!
Update: Sanrio Digital has made the donation to Doctors Without Borders on behalf of HKO, its players, and sponsor publishers. Click here for details!
The Hello Kitty Online team