Company Info

Sanrio Digital logo.png


Sanrio Digital produces and publishes digital content based on globally famous Sanrio intellectual property assets like Hello Kitty, My Melody, Badtz Maru and many others. The company drives value via the development of video games, mobile content and services, entertainment media, and other digital and offline products based on Sanrio characters loved by hundreds of millions of people around the world.


Sanrio Co., Ltd. founded Sanrio Wave Hong Kong Co., Ltd. in 2000 after Sanrio (H.K.) Co., Ltd. was founded in April 1994. While Sanrio HK focused on the traditional character merchandise business, Sanrio Wave HK has the unique mission to create and distribute the original Sanrio contents / entertainment business throughout Asia, and eventually on a global scale.

Sanrio characters have always been among the most wanted content requested by mobile content providers and telecom operators. With a mobile content distribution network that is expanding, Sanrio Wave works with most major telecom networks in Asia directly or through local content providers. To further develop its content business, Sanrio Wave also produces original publications.

In October 2006, Sanrio HK was absorbed into Sanrio Wave HK to further extend its mission to be the regional hub to become an all rounded company with strong integration of online and offline services, merchandise and content.