Bangkok, Thailand – 4 January 2010: C2 Vision announced today it will preview Hello Kitty Online Thailand (www.hko.in.th) at the Thailand Game Show 2010 (www.tgs.in.th). Hello Kitty Online (HKO), developed by Sanrio Digital (www.sanriodigital.com), is the official massively multiplayer online game (MMOG) featuring Sanrio’s beloved characters. Interested parties should seek booth T16 at the Thailand Game Show 2010, Thailand’s largest game exhibition, held at the Queen Sirikit Convention Center, Bangkok, on 8-10 January 2010 (10 am to 8 pm).

At booth T16 of the Thailand Game Show 2010, C2 Vision, the publisher of Hello Kitty Online Thailand, will exhibit Hello Kitty Online Thailand and offer Thai gamers the opportunity to:

· Be the first to try Hello Kitty Online Thailand

· View Hello Kitty Online videos including a new music trailer

· Play HKO mini games and win prizes

· Take a photo in the Sanrio Studio, a photo-booth with MXR technology that lets fans pose for photographs with Sanrio characters

Hello Kitty Online, developed by Sanrio Digital and published in Thailand by C2 Vision, is a free massively multiplayer online game set in the magical world of Hello Kitty. Players will travel to exciting places like London, Beijing, and Paris while interacting with beloved Sanrio characters like Hello Kitty, Badtz-Maru, Keroppi, Cinnamoroll, and many others. With extensive systems for crafting, pet, farming, and housing, as well as countless adventures, mini-games, and events, Hello Kitty Online offers something to all players.

Hello Kitty Online Thailand is integrated with the official web portal SanrioTown Thailand (www.sanriotown.in.th) and all players receive a Sanrio e-mail address, blog, and video sharing account. These services can be accessed both in and out of the game, allowing players to connect with friends easily and quickly. SanrioTown Thailand also offers several other exciting services like mini-games, downloads and more, available free of charge.

To learn more about Hello Kitty Online Thailand please visit C2 Vision at booth T16 during the Thailand Game Show 2010.

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10-day event to celebrate the season, obtain limited-edition items

Hong Kong – December 18, 2009: Sanrio Digital announced today that Hello Kitty Online (www.hellokittyonline.com), the official online game of Hello Kitty, is hosting a global in-game event to celebrate the holiday season. Beginning December 18, 2009, “Hello Kitty’s Holiday Capers & Celebrations” offers players of Hello Kitty Online all over the world 10 days of festivities including new quests, limited-edition items, parties, and competitions.

Hello Kitty Online is a free-to-play massively multiplayer online game (MMOG) featuring over a hundred of Sanrio’s lovable characters, including Badtz-Maru, My Melody, Dear Daniel, Keroppi, and many others. Hello Kitty’s Holiday Capers & Celebrations is an in-game event held on December 18-28, 2009, which includes special holiday-themed quests. Players choose to aid one of two factions: they can help Santa spread holiday cheer, or they can assist the mischievous Mr. Jinch as he plays various pranks in his attempts to ruin the holiday celebrations. New quests for both quest chains will be phased in daily for the first five days of the event.

Limited-edition holiday-themed items for avatars and housing will be available for the duration of Hello Kitty’s Holiday Capers & Celebrations. The special items can be redeemed using Candy Cane Shards, which are earned by completing holiday quests and playing the Emote Game.

On December 23, 2009, all players are invited to Sanrio Harbour for a game-wide party involving games, treats, and a secret event.

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Wave Hong Kong Co., Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Cinnamonroll, Badtz-Maru, My Melody and others. Sanrio Digital is the developer and global publisher of Hello Kitty Online. For more information, please visit www.sanriodigital.com.

© ’76, ’88, ’93, ’99, ’02, ’02 SANRIO

Contacts:

Sanrio Digital

Tel: +852 2540-2237

E-mail: press@sanriodigital.com

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Exclusive birthday fun for players of world’s cutest MMORPG

Hong Kong – October 22, 2009: Sanrio Digital announced today details of the virtual birthday party of the year: Hello Kitty’s 35^th anniversary, hosted by Hello Kitty Online! Hello Kitty turns 35 on November 1, 2009. From now through November 1, birthday celebrations and special events are being held in Hello Kitty Online (www.hellokittyonline.com), the official online game of Hello Kitty.

Hello Kitty Online is a free-to-play massively multiplayer online role-playing game (MMORPG) featuring Sanrio’s lovable characters, including Badtz-Maru, My Melody, Dear Daniel, Keroppi, Pochacco, and many others. To celebrate Hello Kitty’s birthday, from now through November 1, 2009, players in Hello Kitty Online will enjoy a range of special anniversary content and features, including new games, quests, items, contests, and prizes as well as appearances by Hello Kitty.

From now through to November 1, players in Hello Kitty Online earn birthday tokens by playing new games and mini-games and completing birthday quests. Tokens earned can be exchanged for limited edition Hello Kitty birthday items in the game. On November 1, players who have at least four limited edition birthday items will gain entry to a lavish party held in London. Players who did not collect at least four birthday items by November 1 will still be able to join birthday celebrations for Hello Kitty in Florapolis and Paris.

For more details on Hello Kitty’s virtual birthday party, please visit www.hellokittyonline.com.

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Wave Hong Kong Co., Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Badtz-Maru, My Melody and others. Sanrio Digital is the developer and global publisher of Hello Kitty Online. For more information, please visit www.sanriodigital.com.

Contacts:

Sanrio Digital

Tel: +852 2540-2237

E-mail: press@sanriodigital.com

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Eagerly awaited Hello Kitty MMORPG will debut in Thailand in 2010

Bangkok, Thailand – 14 October, 2009: C2 Vision Co., Ltd, a leading PC game distributor and developer in Thailand, announced today that it is partnering with Sanrio Digital to offer Hello Kitty Online in Thailand. Hello Kitty Online is the highly anticipated massively multiplayer online role-playing game (MMORPG) of the Sanrio universe, expected to begin beta testing in Thailand in the first half of 2010.

As the official MMORPG of the Sanrio franchise, Hello Kitty Online features hundreds of lovable characters including Hello Kitty, Cinnamonroll, Badtz Maru, My Melody, and many others. The game is an original mix of innovative MMO game play and social networking, and is expected to perform well in the growing Thai online game market.

“Sanrio Digital is extremely pleased to have C2 Vision as Thai partner,” said Yat Siu, Chief Executive Officer of Sanrio Digital. “Together, our companies will bring Hello Kitty Online to Thailand, a gamer-rich market where the Hello Kitty brand is highly popular.”

Mr. Soontorn, Managing Director of C2 Vision, commented: “We are honored to partner with Sanrio Digital to introduce Hello Kitty Online to Thai gamers. As one of the world’s most recognizable brands, Hello Kitty and other Sanrio characters have a strong following in this country. Hello Kitty Online is an original and unique MMORPG that presents gamers here with a completely new choice in online entertainment.”

Mr. Nantawut, Marketing Manager of C2 Vision, added: “Hello Kitty Online is an MMORPG for people of all ages, with fun activities like farming, home building/decorating, and pet-keeping. It also has integrated social media elements like blogs, email, and video sharing to allow players to socialize beyond anything yet seen in online games.”

About C2 Vision

Headquartered in Bangkok, C2 Vision was founded in 2003 and is a leading PC game distributor, publisher and developer in Thailand. With the success in the offline game market, C2 Vision expands its business to online games market by introducing Hello Kitty Online as the first online game of the company. For more information, please visit www.c2vision.com.

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanriowave Co., Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Cinnamonroll, Badtz-Maru, My Melody and others. Sanrio Digital is the developer and global publisher of Hello Kitty Online. For more information, please visit www.sanriodigital.com.

Contacts:

C2 Vision

Ms. Sasithorn Chaiya

Public Relations Executive

E-mail: Sasithorn@c2vision.com

Tel: +66 2654-6390-3 ext.43

Sanrio Digital

Tel: +852 2540-2237

E-mail: press@sanriodigital.com

Technorati Tags: hko,hko thailand,hello kitty online,hello kitty online thailand

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Seattle, Wash. (Sept. 3, 2009)—Hello Kitty® Online (HKO) will make its first public debut in North America at the 2009 Penny Arcade Expo (PAX) in Seattle, Wash., Sept. 4 – 6. Hello Kitty Online brings the world of Hello Kitty and Sanrio friends to life in the first free-to-play Massively Multiplayer Online Role Playing Game (MMORPG) based on the global pop-culture icon. Members of the press and PAX attendees are invited to experience a demo of Hello Kitty Online at the Aeria Games booth (# 22). Hello Kitty Online is currently in closed beta and will transition to open beta later in September. Hello Kitty Online will be available for free download in North America at hko.aeriagames.com.

“Hello Kitty gaming fans have long been looking for the ideal level of online community and engagement, and Hello Kitty Online delivers that in a format that will thrive as the fan base continues to grow,” said Grant Wei, executive producer, Aeria Games. “We are proud to have the opportunity to bring one of the world’s greatest characters into the free-to-play PC online gaming space via Aeria Game’s high-quality publishing platforms.”

Developed by Sanrio Digital and published in North America by Aeria Games, Hello Kitty Online invites players to create a fully customizable character and engage with other online players in a world rich in adventure and inhabited by more than one hundred original Sanrio characters and other newly-designed creations. Thanks to the innovative social media features of Hello Kitty Online, players are able to share videos, screenshots, blogs and email messages with other players without leaving the game world.

“Hello Kitty Online was designed to be a fun and interactive social gaming experience that brings Hello Kitty and Sanrio friends together in an engaging MMO setting,” said Robert Ferrari, vice president of publishing and business development, Sanrio Digital. “We look forward to bringing Hello Kitty Online and the integrated SanrioTown social networking site to Hello Kitty fans across North America.”

About Aeria Games

Aeria Games is one of the fastest growing publishers of free-to-play online games providing an unrivaled MMO gaming experience to a growing community of more than seven million members. With a diversified portfolio of titles, including the renowned Shaiya, Shin Megami Tensei, and Hello Kitty Online, Aeria Games is committed to delivering a dynamic gaming experience with high-quality, innovative content combined with unprecedented customer service. Based in Silicon Valley, California, Aeria Games & Entertainment, Inc. was founded in 2006 and has offices in the United States and Germany. More information about Aeria Games & Entertainment can be found at www.aeriagames.com.

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Wave Hong Kong Co. Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Badtz-Maru, My Melody and others. For more information, please visit http://www.sanriodigital.com and http://www.sanriotown.com.

Contacts

Tera Randall

Porter Novelli for Aeria Games

Tel: 425.652.1599

E-mail: tera.randall@porternovelli.com

Robert Ferrari

Sanrio Digital
VP Publishing & Business Development
Tel: 617.899.3347
E-mail: rferrari@sanriodigital.com

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