Hello Kitty Online Launches in U.S., Canada and Europe; Hello Kitty Online Premium Edition Retail SKU with Exclusive Bonus Materials Now Available in North America

Hong Kong – Aug. 24, 2010 – Hello Kitty fans around the world rejoice! Hello Kitty Online (HKO), the official massively multi-player online game (MMOG) featuring Hello Kitty, has officially launched in North America and Europe. To celebrate, Sanrio Digital is offering a collectible Premium Edition Retail SKU available at retailers across the U.S. and Canada. Fans both young and old can share their love of Hello Kitty, either through the free downloadable client or the Premium Edition retail version.